Meet The Trainers
ACLP and MOE Certified Trainer
With over 20 years of experience in the marketing and advertising field, Alena has gained experience in various areas, including Sales, Marketing, Business Development, Human Resource Management as well as Continuous Education and Training (CET). Alena is an ACLP and MOE certified trainer who specializes in broad range of digital marketing topics such as Content Strategies, Digital Marketing Fundamental, Google PPC, Search Engine Optimization (SEO), Social Media Marketing (Facebook, Instagram Ad Campaigns, LinkedIn Marketing and Xiao Hong Shu) and Soft Skills (Selling, People Management and Presentation) courses. As an experienced digital marketing professional, she is well-positioned to offer insights into the latest trends and techniques in the industry. Through her courses, she is able to impart her expertise to her students. As a result, learners will acquire the most relevant and practical skills for career advancement.
Facilitator | Trainer | Coach
Previously a Marketing and Customer Excellence Trainer for META APAC (Facebook APAC), Moses has been coaching communications, digital marketing and business strategy since 2016. A Master Degree graduate with a unique and creative teaching style, Moses excels at helping beginner adult learners with zero knowledge get to grips with the basics of the subject matter quickly and easily. Moses teaches content strategy, Google, Facebook, LinkedIn and omnichannel marketing. When you attend one of his courses, you can expect fun, engaging and fruitful lessons.
Digital Marketing Entrepreneur & Educator
Gavin is a seasoned practitioner in Digital Marketing, boasting over 14 years of experience in the Marketing & Advertising industry. Throughout his career, he has held various roles encompassing Sales, Marketing, Business Development, as well as 6 years dedicated to Professional Training and Coaching. Additionally, he holds a Singapore WSQ ACTA certification as a trainer. His true passion lies in guiding business owners and brand marketers on achieving tangible results in search and digital marketing campaigns. Gavin has acquired several certifications in Google and HubSpot, covering a range of topics. These include Google Ads Search Certification, Google Ads Video Certification, Google Ads – Measurement Certification, Google Analytics Individual Qualification, HubSpot Digital Marketing Certification, HubSpot Social Media Marketing Certification, and HubSpot Content Marketing Certification. As a recognized authority in Digital Marketing, Gavin utilizes his expertise to train and enhance the skills of professionals in various areas, such as Social Media Marketing, Pay-Per-Click Advertising, Google Analytics, and Search Engine Optimization. Simultaneously, he remains committed to giving back to the industry. Currently, he conducts training sessions and workshops in esteemed institutes like the Management Development Institute of Singapore (MDIS), Nanyang Polytechnic, and Lithan Academy, to name just a few. In addition to his training endeavors, Gavin is the co-founder and Managing Director of Disruptive Digital, a full-service digital agency. The agency leverages a unique combination of strategy, creativity, technology, and data to empower clients in driving growth and gaining a competitive edge. Throughout his career, Gavin has had the privilege of collaborating with exceptional brands, companies, and organizations, including Wachsman, Hansgrohe, NetLink Trust, Amore Fitness, Agency for Integrated Care, and Association of Small and Medium Enterprises, among many others.
Digital Marketing Strategist
Malcolm Chen is an experienced digital marketing strategist with over 10 years of practice. He was the Regional Head of Marketing at a hospitality group where he led a team of 20 staff across Singapore, Malaysia, Thailand, Indonesia, and Taiwan. He formulated the omnichannel marketing strategy with a focus on brand storytelling and digital transformation rooted in a data-driven approach. He is a bilingual trainer and course developer with over 4,000 training hours since 2008. He has trained over 2,500 adult learners and full-time students with an average rating of 5.47 out of 6. Malcolm organised annual regional workshops and conferences for senior management to reskill with up-to-date digital marketing strategies. He had conducted talks and internship programmes for students from Singapore, New Zealand, Sri Lanka, and Cambodia. Malcolm has facilitated learning programmes for Marriott International, Shangri-la Hotels and Resorts, Accor Hotels Group, Singapore Prison Service, Islamic Religious Council of Singapore (MUIS), Singapore Management University (SMU) Academy, Nanyang Polytechnic (NYP), etc in marketing, digital literacy, and critical core skills.
Eugene Macarius Tan
Eugene Macarius is a former Digital Director at Standard Chartered Bank, with an extensive track record of achieving digital marketing success for the bank and clients over the course of his professional career. Eugene is a Certified SEO Practitioner with over 20 years of Omnichannel Marketing Experience, who is deeply passionate about simplifying the complex world of Digital Marketing for his clients. Eugene is also currently a well sought after keynote speaker at events as well as a very established ACLP-certified Digital Marketing Trainer, Startup Mentor, Career Coach and an aspiring ICF certified coach. Eugene founded an invite-only Telegram Inner Circle Community with over 800 marketers across Asia for peer support and learning. When he isn’t teaching, Eugene continues to research the latest technological developments in getting into the mind of Google while writing Digital Marketing thought leadership articles and participating in online discussions. When you attend one of Eugene’s courses, you can expect a fruitful learning experience and the latest industry knowledge on Digital Marketing guaranteed.
Social Media Advocate & Trainer
Vanessa has trained more than 2,000 professionals, business owners and lecturers in Social Media Marketing. As a seasoned marketing professional with over 20 years of experience, Vanessa is well-versed in helping learners navigate the complicated digital landscape and make their mark. Her versatility extends beyond training. Comfortably straddling both digital and traditional marketing, she has extensive experience in MNCs, SMEs and Advertising Agencies. Her training areas: •Personal Online Branding (LinkedIn, FB, IG & TikTok) •Social Media Marketing •Content Marketing •Digital Marketing Strategy •Mobile Photography •Mobile Video Creation It’s not just about the business side of things. Driven by a strong growth mindset and intensely curious about the world, she is deeply passionate about the arts, travel, music, charity causes, sustainability, and architecture. Currently, she is deeply immersed exploring the applications of artificial intelligence. She not only employs AI in her own content generation work, but she is also helping her learners unlock its full potential for their businesses. Being effectively bilingual in English and Chinese with a diploma in translation, Vanessa connects and communicates with individuals from diverse backgrounds with ease. A bona fide culture vulture and a relatively early adopter of all things social, Vanessa is a true-blue fan of mobile photography and has been a consistent content creator on Instagram for more than 12 years.
Meet The FCECCE Trainers
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